Vice President of Marketing
Joy Habian is the Vice President of Marketing for The Durst Organization where she oversees marketing, branding and related design activities for the 100-year old family company’s commercial and residential portfolios.
The Durst Organization is one of New York City’s largest and most prolific developers with 13 million square feet of commercial office space and 2,000 units of rental housing. As the first dedicated marketing professional hired by The Durst Organization in 2012, Ms. Habian has built the Marketing department ground up to support a broad range of corporate initiatives and bottom line business objectives. Most notably, she honed the Durst brand and established processes across all departments including leasing, operations, design and sustainability to ensure consistency of message and tenant experience.
Ms. Habian brings more than 25 years of experience in strategic marketing, branding, communications, and organizational development to her role at The Durst Organization. Prior to joining The Durst Organization, she served in numerous marketing roles including Director of Marketing and Communications at Jonathan Rose Companies. Having trained and completed her professional internship as an architect, Ms. Habian served as a former Chairperson of the AIA NYC Chapter’s Marketing and Public Relations Committee. She is also a former Board member of Art in General and The Marymount School in New York City.
Joy holds a Masters in Architecture degree from the Harvard University Graduate School of Design and a Bachelor of Fine Arts in Environmental Design degree from Parsons School of Design.